Life's Little Observations

Monday, June 02, 2003

I’ve normally found that when doing business with a company and giving them referrals for new business for a number of years, that they normally would give me a discount or some other type of break as a way of saying thanks for helping their business grow.

I was astonished to find out that in some cases, it doesn’t work that way. Actually its quite the opposite. By opposite, I mean being a good customer…….. well let me tell you what happened to me today.

I’ve been a customer of a cell phone service provider for over ten years. Silly of me to expect that since I’ve been a customer for so long that I might get a little bit of “preferred” customer service.

I thought I would treat myself and replace my cell phone because I’ve had it a number of years. I walked into the phone store and I was greeted by a salesperson with a grin that went from ear to ear. “Can I help you?” he asked. I said “Yes” and that “I would like to look at a new phone.”

He showed me a phone and shared with me the features and benefits of the phone and suggested that it might meet my needs. I looked over the product brochure and agreed. I then asked “how much is this phone?” He said “$29.99” as he looked for his order pad. I said “that’s great, here is my cell number so you can get the service transferred to the new phone.”

"Oh, great, you’re already a customer. Then the cost of the phone will be “$99.99.”

“$99.99, for the very same phone that I could have purchased for $29.99 as a nobody off the street?”

“Yes sir” he replied energetically with his not very thoughtful or logical response.

I said to him, “if I’m already a customer, why do I get penalized and have the opportunity to pay five times, more for the same phone?” He replied “don’t look at it like that.”

I said with the grin of a Cheshire cat “exactly how should I look at it?" He stared at me blankly. There was customer standing next to me and he also asked, “yeah, how should he look at it?”

I don’t know about you, but I don’t think I would retain too many clients by saying “since you’ve been such a loyal customer for so long, you should be happy to pay me five times more for my service to you.”

Was I really living in a Seinfeld episode? By the way, my old phone is working just fine tonight. Pinch me and tell me this isn't for real.