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Friday, May 09, 2003
Any Madison Avenue Maven will tell you that if you can't remember what a television commercial is advertising, then the advertising didn't do its job. So whats up with these prescription medicine commercials? They never tell you what they are advertising.
I once saw a commercial for a prescription medication where the father is in a park swinging his daughter on a swing and his wife comes up behind him and gives him a big hug. All three of them break into huge smiles when the picture suddenly freezes. What are they selling? I don't know yet. Then the narrator says "Ask your doctor about Stupazappanex." What are they selling? Family bonding? I don't know yet.
Then the narrator starts to speak 400 MPH. He says "side effects may include itchy eyes, runny nose, drowsiness, nausea, insomnia, toe nail fungus, allergies, heart palpitations, bad breath, liver dysfunction, headaches, blisters, the clap, cold sores, renal failure, gall stones, kidney stones, and gas. What are they selling? I don't know yet. All I can figure is that I will end up sicker than before I started with this stuff.
The next day I take a trip to my doctor and ask him if I need Stupazappanex. He says "having family problems, are you?"
So Mister Madison Avenue Maven, just what is the purpose of advertising a product that is a big secret?
Posted by Life's Little Observer
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